3 Beginner Tips for Facebook Advertising

When it comes to social media advertising, the social network Facebook reigns supreme. That’s why running successful Facebook ads is vital to the success of any business. Facebook ads campaigns are generally the cheapest and most easily trackable online advertising platforms that marketers like you can utilize. That being said, its important for you to avoid amateur mistakes that can hinder the performance of your ads on the platform.

1. Know what to say (and what not to say)

Great Facebook ads have a copy that includes three elements: an attention grabber, a phrase or sentence to add value, and a call to action. The attention grabbed is the hook that generates interest in your ad. If the first phrase or sentence of your copy doesn’t spark the reader’s interest, they’ll stop reading. Some examples of attention grabbers are questions and surprising statistics that people may not know about, but catches their interest, nonetheless.

Once you’ve gotten their attention, you need to add value to your copy. Explain to the user why they benefit from clicking on your ad. This sentence also serves to link your attention grabber and call to action. The call to action is what you want the reader to do. Do you want them to purchase your product? Click onto your website? Sign up for your newsletter? Be sure to make your call to action clear, or your ad will not be effective. Some of the most popular calls to action are “learn more,” and “shop now”.

2. Don’t sound like an ad

People, generally speaking, don’t like being advertised to. Study after study has proven that people reject what they perceive as an attempt to persuade them. This may sound counter-intuitive, but the most successful Facebook ads don’t sound like ads. The goal is to make users understand that it benefits them to click on your ad rather than just telling them to. This is why adding value is such a vital step to copywriting. Successful Facebook ads make consumers aware of why they should follow the call to action. That being said, people don’t like being told what to do either. You have to make them understand why it’s beneficial for them to follow your call to action.

3. Start Retargeting

Retargeting is when you use the data from your tracking pixel to run special ads for the people who clicked onto your website but didn’t make a purchase. Have you ever clicked on a website and then seen ads for that same website the following day? If so, you’ve been re-targeted! It’s a fantastic strategy for successful Facebook ads.

Very few shoppers make a purchase on their first visit to an online store. Retargeting allows you to generate specific ads for the 98% who showed an interest in your website but haven’t converted yet. Retargeting creates a warm audience of people who are already aware of your brand and have interacted with it. You can entice them to purchase a product they almost passed up by running a special sale or promotion. This is extra effective since you don’t have to run the promotion for your full audience, just a specific warm audience.

If you want to create and run effective Facebook ad campaigns, then make sure to follow these tips and you’ll be well on your way to generating great results. By following these three important tips, you’ll avoid common mistakes that beginners make, which leads to subpar returns on your ad spend.