5 Reasons Why You Need to Mix Organic and Paid Content on Tik Tok

Ads on Tik Tok can be an effective way for brands to fast track their way to thousands of views on Tik Tok. In this respect, its similar to most other social media platforms that allow boosting for more exposure. Tik Tok’s data however finds users aren’t likely to be won over by ads alone. They want to see brands publishing organic content in addition to paid and sponsored content. The following are Tik Tok’s own statistics that demonstrates 5 reasons for mixing organic and paid content.

1. 79% Of Users Prefer Brands That ‘Get’ Tik Tok

Tik Tok finds that 79% of users prefer brands that show they understand how to create for the platform. Posting a mix of content is a way of demonstrating to potential customers your brand uses Tik Tok outside of running ads.

2. 2x Increase In ROAS

Tik Tok finds organic participation with paid media leads to incremental ROAS (return on ad spend) compared to running paid media alone. In Branded Hashtag Challenges, Tik Tok observed a 2x increase in ROAS for brands that also participated on the platform organically.

3. A Third Of Tik Tok Users Are Influenced By Other Creators

In addition to running your own ads, another way to get your brand’s message out there is to partner with other creators. One in three Tik Tok users say they were inspired to buy something recommended by a creator on the platform.

4. 27% Increase In Brand Recall

Organic content can increase brand recall by as much as 27% if it’s viewed before seeing a paid ad.

5. 18% Increase In Brand Relevance:

A brand’s organic content is more relevant to users after viewing a paid ad. Tik Tok’s data shows an 18% increase in users who say a brand’s organic content is relevant after being exposed to an ad first.

Posting a combination of organic and paid content has the potential to accelerate results for your brand on Tik Tok. Users are more receptive to advertising when they see a brand publishing both organic content and paid content. Not only are ads less intrusive when strewn throughout a mix of organic posts, but they’re more impactful. Awareness and relevance goes up when users are exposed to two or more pieces of content from a brand on Tik Tok.