All Instagram video posts will now be Reels

Instagram has just announced that new video posts that are shorter than 15 minutes will now be shared as Reels. Videos posted prior to this change will remain as videos and won’t become Reels. The company began testing this change a few weeks ago and is making it permanent in the coming weeks. The change is part of Instagram’s efforts to offer a more immersive and full-screen experience, Instagram says. The company is also consolidating the video and Reels tabs on users’ profiles into one in order to create a single home for all video on the app.

With this change, if your account is public and you post a video that ends up being turned into a Reel, anyone can discover your Reel and use your original audio to create their own Reel. If your account is set to private, your Reel will only be visible to your followers. Once you post a Reel, anyone can create a Remix with your Reel if your account is public. However, you can prevent people from remixing your Reels in your account settings. The change is likely to upset some users, as it may pose some challenges. For example, it could be difficult to post a horizontal video if it gets uploaded into a vertical Reels format.

However, the move isn’t exactly unexpected, especially since Instagram has been hinting toward its plans to simplify video on the app. Last year, when Instagram head Adam Mosseri laid out Instagram’s priorities for 2022, he said the company would double down on videos and focus on Reels. He even hinted that Instagram would consolidate all of its video products around Reels and continue to grow the short-form product, which indicates that this change may have always been the plan.

Instagram is also launching updates to its “Template” feature for Reels. Users can now browse a variety of templates when they open the Reels camera and choose one to create their Reel with, uploading both video and photos. The company launched the initial rollout of templates last month, giving users the ability to create a Reel using the format and audio from an existing Reel.

The company is also expanding Reels Remix, its version of TikTok Duets. Instagram is launching expanded Remix layouts that lets users choose between a green screen, horizontal or vertical split-screen, or picture-in-picture reaction view to give users the option to add their own video commentary to existing reels. There’s also a new “Remix for photos” option that will allow users to Remix public photos. In addition, rather than having your remix appear at the same time as the original reel, you can now add your clip after the original, so it plays sequentially.

The changes come as Meta has been betting big on Reels. As part of its Q1 2022 earnings, the company revealed that Reels now make up more than 20% of the time that people spend on Instagram. It’s not surprising that Instagram is looking to expand Reels even more by replacing video posts altogether, as it could now likely boast about people spending even more time viewing Reels. This is good news to everyone looking to get more online engagement as all your videos may now be getting more viewership courtesy of Instagram.