Growing Your Facebook Sales At The Enterprise Level

For anyone interested in marketing at the enterprise level, you have to know that Facebook is such a powerful tool. Like any tool, though, you have to know how to wield it effectively if you want to make any real headway. If you don’t know where to start, growing Facebook sales at the enterprise level can be tricky. If you’re going to make the most of Facebook as a marketing tool, there are some very important steps you need to take.

1. Increase Your Ad Budget

Paid Facebook ads can be a lifesaver when it comes to increasing brand awareness and driving engagement, especially when your social media marketing strategy is in its early stages. So don’t pinch those pennies too hard. Instead, bump up your budget regularly, say every three to five days, by about 10% or 20%.

Increasing your budget is probably the fastest and easiest way to broaden your social media reach and boost your Facebook sales. And you can see results fairly quickly. A budget change usually takes about 15 minutes to reflect. You can then use the “return on ads spend” (ROAS) computation to help you measure how well your ads are doing.

2. Ensure Your Content Targets Each Stage Of The Buyer’s Journey

Spending a little extra cash on Facebook ads to increase your reach is a good start to any social media strategy, but it can’t be the alpha and omega. No matter how much you inflate your ad budget, it’ll only get you so far if you’re not paying attention to other aspects of the buyer’s journey.

The buyer’s journey is the path a buyer takes from pinpointing their need for a product to the final purchase decision. This journey involves three key stages: awareness, consideration, and conversion. Increasing Facebook sales at the enterprise level requires you to focus your efforts on all three phases of the buyer’s journey. That means creating content that matches each of these stages.

3. Expand Your Target Locations

Think location-based advertising is only beneficial for small- to medium-sized businesses? Think again. Location targeting is actually one of the best ways for an enterprise-level business to scale its Facebook campaign and grow sales. Location targeting allows you to start small, focusing on one geographical audience living in a certain area, before moving on to bigger and better things. This gives you the chance to fine-tune your marketing strategy.

Once you’ve run several ad campaigns in a region or country and have gathered enough data on which one converts best, you can apply this information when reaching other geographical locations. That said, there are pitfalls to this approach. When applying these ads to a foreign market, be mindful of cultural differences and customize your ads to account for them.

4. Cross-Sell Or Upsell Existing Customers Using Product-Specific Groups

One common mistake that many businesses, both at the enterprise and small- to medium-sized business level, make is overestimating their clients’ brand loyalty. In many cases, clients go through the buyer’s journey each time they need a solution to their problem, even if the problem is the same. In general, customers tend to be more loyal to their own needs (and budgets) than to brands. That’s why customer retention is so important, and why you always need to demonstrate your ability to meet customer needs.

This is where upselling and cross-selling to product-specific groups using Facebook ads product categories can help you. Upselling means enticing an existing customer to buy a more expensive product or service next time they need a solution to their problem. Cross-selling means selling an entirely different product to an existing customer. By doing this, you’ll keep your existing customers and make more sales through them.

Growing Facebook sales at the enterprise level involves numerous steps, none of them easy. From expanding your ad targets to straight-up spending more money, it’s not really a picnic. But with the right advertising sensibility and budget allocation, you can start to see real differences for your business.