The iOS 15 Update Impact On Facebook Ads?

Cookies are dying, and the ability to track and measure the performance of your online advertising took a big hit when Apple released iOS 14 which made it such that users had to opt in in order for their data to be tracked, instead of the traditional opt out default.

The latest iOS update will impact attribution and your ability to track results from your marketing campaigns. changing the way you collect data on your customers and utilize this information through your various channels. So what are the three most significant changes that happen during the iOS 15 update?

· The ability for iOS 15 users to block their IP address.

· The ability to turn off open pixel tracking when using devices with iOS 15.

· The ability to hide your email, which results in marketers being unable to see clicked emails.

iOS 15 will affect any social advertising that is done over an Apple device with this OS. For example, Facebook has done a lot in the last few years to increase its attribution efforts, becoming one of the better attribution providers in the space. Facebook allowed marketers to measure data across multiple devices, publishers, and marketing ads. Facebook’s multi-channel attribution would track marketing efforts over various platforms, measuring touch points from first-click to last-click attribution. The first-click and last-click traditionally take place on multiple platforms if a sale is not made immediately.

Now more than ever anyone using Facebook advertising to generate leads needs to learn every possible trick to maximise their results and reduce costs per lead as much s possible in an era where data privacy has become a hotly contested topic.