The Quick and Easy Way to Put Your Facebook Ads on Autopilot

Facebook ads have been a powerful tool for ecommerce brands for a number of years now. But as Facebook advertising has become increasingly accessible for businesses at all growth stages, so has the competition to capture their audience’s attention. Add to that increasing ambiguity from the social networks and it’s no surprise many question whether Facebook ads are truly worth the investment.

But personalization is an equally powerful tool—and it can boost the effectiveness of your ads as well as your return on investment (ROI). When it comes to building effective marketing campaigns, providing your customers with timely, relevant information is a key step in capturing their interest and bringing them back to your online store. Dynamic product ads on Facebook help you do exactly that.

What is a dynamic product ad?

Dynamic product ads are a way to display either single or multi-product Facebook ads to customers who have already visited your website, featuring the products that Facebook already knows your customers are interested in, based on their behavior. Dynamic product ads let you serve ads to your customers featuring the exact products they want to see. With the power of the Meta pixel, dynamic product ads use behavioral information about visitors to your website to determine which products should be featured in your various types of Facebook ads. This process—also known as retargeting—is a highly effective way to turn one-time window shoppers into dedicated customers, since website visitors who are served retargeted ads are more likely to convert.

Why use Facebook dynamic product ads?

You can use dynamic product ads to target three different customer behaviors:

1. Viewed content: After a customer views a product page on your store, you can begin serving them ads featuring the same product to encourage them to take another look.

2. Add to cart: If a customer adds a product to their cart but doesn’t purchase it, you can show them ads that specifically promote that product, giving them a gentle nudge back to your site to complete the transaction.

3. Product purchase: Once a customer successfully purchases a product, you can serve them ads featuring related products, upsells, new arrivals, and anything else that might be valuable to them based on their purchase history.

The products featured in the ad are entirely influenced by what your customers have already looked at, expressed interest in, or purchased previously, which makes dynamic product ads a highly personalized way to connect with your customers and showcase the products they actually want to see. Not only do dynamic product ads provide your campaigns with an added layer of personalization, but they also save you time and effort by letting you serve highly relevant Facebook ads to your customers without having to build hundreds of different ads for all of the products on your website.

The use of Facebook dynamic ads requires both the use of a website that is capable of making online sales, and Facebook’s pixel to be integrated to the website in question. If you have both of these, it’s a no brainer to use Facebook Dynamic Ads to customize a more personalized set of ads for your audience that will lead to better ROI.