What to know about TikTok Spark Ads?

TikTok Spark Ads is a new native ad format that enables you to leverage organic TikTok posts and their features in your advertising. One of the most important factors to consider when creating a TikTok video that you’re looking to promote is to make sure that the content is: relatable, aspirational, inspirational, or informative. At the end of the day, it’s critical that you always create content that will resonate with your audience and feels authentic, genuine, or educational.

1. Be Smart With Your Spend

While you may have made a smaller investment in Spark Ads, you may have been very pleased with the positive outcomes and results of Spark Ads relative to your investment into them. TikTok Spark Ads don’t favor a larger budget; you could spend as little as $15-$20 a day on your ads and garner some great engagement. This creates a fair playing ground for all businesses — from SMEs to get started to large enterprises. TikTok Spark Ads are great for businesses who are new to boosted content and unsure of their required ad budget because the ads allow you to give your best-performing organic content a boost – without a significant investment. This is one of the most reliable ad strategies after you have already tested the content with your current audience.

2. Test & Iterate

Any successful social campaign needs to implement a test and learn process into its strategy. Ad campaigns rarely hit the sweet spot the first time around, so don’t be afraid to try different approaches, tweak your audience and figure out what works best for your type of content. Testing shorter campaigns with different content and target audiences is a great strategy to see what drives the strongest results. With each iteration, your ad strategy improves. You can also test different objectives; for example, you can change your KPIs from video views to community interactions to see what translates best to our overall business goals.

3. Find your Subculture

As a platform that promotes creativity and self-expression, TikTok makes it easy for users to find the people and communities that resonate with them. These communities and subcultures are usually built around shared interests, aesthetics, or lifestyles. More importantly, members of these subcultures also share the same core values and uphold the same causes.

Each subculture is different, and the algorithm favors quality content. The content itself of any TikTok ad is still a major player. Get familiar with the different subcultures that exist on TikTok—it will help you set better parameters for the audience you wish to reach. Don’t rinse and repeat the same setup for your ads.

In summary, it’s important to understand who your audience is when trying out Spark Ads on TikTok. Like all paid campaigns, regardless of the budget you’re putting behind boosted posts, the content and target audience are still critical to the success of the post or campaign. While Spark Ads can boost your content and guarantee that people will see your post, this strategy does not necessarily mean that users will like it or engage with it. Continue to test and iterate your ad strategy and take the time to curate engaging and authentic content that your audience will relate to and want to share.