Why Facebook Ads are better for advertising than Google Ads

When planning your online advertising strategy, it’s important to research which platforms will facilitate achieving your marketing goals. The two most common recommendations you will probably get is Facebook ads and Google ads. At Wowreal Academy we believe that for lead generation, Facebook ads are better than Google ads and here’s why.

Firstly, Facebook Ads is a type of paid social – this means using social media platforms to advertise to target audiences. Many Facebook Ads appear in the news feed, integrated into the organic content the user sees. However, Facebook also offers display ads on desktop, ads on its mobile and tablet apps, on its sister app Instagram, video ads, and even on Facebook Messenger.

Furthermore, the extensive personal data collected from users allows Facebook to create vast numbers of niche target audiences. Facebook goes one step further to enable marketers to create “lookalike audiences”. “Lookalike audiences” are created using information like age, gender, interests, and interaction with other ads. This wealth of data is what facilitates Facebook in matching users to your consumer data. In turn, this grants marketers the opportunity to amplify their potential advertising reach.

Facebook is also an Image-based channel. The visual platform helps Facebook to integrate ads with organic images, videos and other visual content. Recent figures show Facebook attracts more than 2.8 billion Monthly Active Users (MAUs): as a medium of paid social, the social media giant remains unrivalled for its immense number of users. Given the ability to combine your existing customer data to Facebook’s vast audience data, retargeting previous customers at a more precise level – particularly when they’re not actively shopping – becomes much more straightforward.

In summary, Facebook Ads operates in a way that helps users find businesses depending on their unique interests and interactions online. If your goal is to boost brand awareness and a social following, Facebook can help you accomplish that.